My New Publication - Harnessing the Potential of Virtual Communities: A Strategic Approach

Title: Harnessing the Potential of Virtual Communities: A Strategic Approach

Author

Dharmendra Pandey

Publication date

2016/2/26

Journal

E-Retailing Challenges and Opportunities in the Global Marketplace

Publisher

IGI Global

Abstract: We are living in a knowledge oriented society where empowered and well informed customers can participate, collaborate, disseminate, and channelize information and opinion among other stakeholders of an organization. Today, we have system and tools through which we can tap the expertise of a virtual group to make rational decisions. Social commerce is enabling collaborative publishing and facilitating in management of common databases for sharing knowledge. A Virtual community is a group of people with some shared interest who connect and interact with each other over a period of time using technology. A Social software regulates the activities of the participants. Prospective customers and existing consumers join these communities because they provide multifaceted opportunities and leanings to the participants. The aim of this exploratory research is to develop strategic approach to virtual communities for effective online community management and user engagement for sustainable growth

Cite: 

MLA

Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." E-Retailing Challenges and Opportunities in the Global Marketplace. IGI Global, 2016. 133-144. Web. 9 Mar. 2016. doi:10.4018/978-1-4666-9921-2.ch007

APA

Pandey, D. (2016). Harnessing the Potential of Virtual Communities: A Strategic Approach. In S. Dixit, & A. Sinha (Eds.) E-Retailing Challenges and Opportunities in the Global Marketplace (pp. 133-144). Hershey, PA: . doi:10.4018/978-1-4666-9921-2.ch007

Chicago

Pandey, Dharmendra. "Harnessing the Potential of Virtual Communities: A Strategic Approach." In E-Retailing Challenges and Opportunities in the Global Marketplace, ed. Shailja Dixit and Amit Kumar Sinha, 133-144 (2016), accessed March 09, 2016. doi:10.4018/978-1-4666-9921-2.ch007

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